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Website Design
Websites that explain, build trust and convert
Clearer business websites that help people understand what you do, why it matters and what to do next.
Explore web design →Website Design & Ecommerce Expert — Since 1996
Helping businesses, charities and organisations grow online with websites and ecommerce solutions built around their goals since 1996.
Your website should help you grow — generating more enquiries, increasing sales and helping people understand what you do. Whether you need a new website, an improved ecommerce store, help fixing problems or someone experienced to take care of everything, I can help. You tell me what you want to achieve. I’ll look after the website, ecommerce, improvements and technical side — helping more people find you, trust you and choose you.
What do you need help with right now?
Tell me what you need help with, and I’ll shape your free website review around your goals.
My website needs improving
It looks dated, feels unclear or simply isn’t bringing in enough enquiries, sales or confidence.
Get my website reviewed →I’m not getting enough enquiries
People may be visiting your website, but something is stopping them from getting in touch.
Show me why →I need help with ecommerce
I can help improve your WooCommerce store, customer journey and online sales.
Improve my store →I need a smarter way to run things
I can create practical custom tools, forms, systems and workflows that save time and would often cost thousands elsewhere.
Create a smarter solution →We’re a charity or organisation
Reach more people, build trust, communicate clearly and help supporters understand what you do.
Help us reach more people →I want someone to look after everything
You tell me what you need, and I’ll look after your website, ecommerce, improvements and technical support.
I’d like your help →Free 5-minute website growth review
Not sure what’s holding your website or online systems back?
I’ll personally record a short free 5-minute video showing the first 3 things I would improve — whether that’s your website, content, ecommerce, customer journey, enquiries or a smarter tool that could save you time.
- Clarity: is your message obvious?
- Trust: do visitors believe you?
- Action: is the next step clear?
No charge. No sales pitch. Just honest, practical advice from someone helping organisations grow online since 1996.
Get the help you need.
I’ll show what I’d improve first — messaging, trust, journey, missed opportunities and smarter ways to work.
Website Design, Ecommerce & Digital Growth
Helping businesses, charities and organisations generate more enquiries, sales and growth since 1996.
Running an organisation is demanding enough without having to worry about websites, ecommerce, Google, SEO, content, hosting, support or digital marketing. That’s where I come in. You guide me on what you want to achieve, and I look after the rest — from strategy, design and copywriting to ecommerce, search visibility, marketing tools, custom features and ongoing improvements. Since 1996, I’ve helped organisations get found, build trust, generate enquiries and create smarter ways to work online.
What can I help you with today?
Choose the option that best describes where you are right now. I’ll use it to shape your free website video review.
My website needs improving
It looks dated, feels unclear or simply isn’t bringing in enough enquiries, sales or confidence.
Get my website reviewed →I’m not getting enough enquiries
People may be visiting your website, but something is stopping them from getting in touch.
Show me why →I need help with ecommerce
I can help improve your products, customer journey, WooCommerce store and online sales.
Improve my store →I need a smarter way to run things
I can create practical custom tools, forms, systems and workflows that save time and would often cost thousands elsewhere.
Create a smarter solution →We’re a charity or organisation
Reach more people, build trust, communicate clearly and help supporters understand what you do.
Help us reach more people →I want someone to look after everything
You tell me what you need, and I’ll handle the website, content, ecommerce, SEO, tools, fixes and ongoing support.
I’d like your help →Free 5-minute website growth review
Not sure what’s holding your website or online systems back?
I’ll personally record a short free 5-minute video showing the first 3 things I would improve — whether that’s your website, content, ecommerce, customer journey, enquiries or a smarter tool that could save you time.
- Clarity: is your message obvious?
- Trust: do visitors believe you?
- Action: is the next step clear?
No charge. No sales pitch. Just honest, practical advice from someone helping organisations grow online since 1996.
Get the help you need.
I’ll show what I’d improve first — messaging, trust, journey, missed opportunities and smarter ways to work.
Website Design, Ecommerce & Digital Marketing in Nottinghamshire
Helping businesses get more from the web since 1996.
Since 1996, I’ve been helping businesses, charities and organisations turn their websites into harder-working business assets. I focus on removing the barriers that stop visitors becoming customers — improving enquiries, bookings, online sales, customer journeys and bespoke systems that save time, reduce frustration and help more people find you, trust you and choose you.
Free 5-minute video review
Not sure why your website is not bringing in enough enquiries?
I’ll record and send you a short free 5-minute video showing the first 3 things I would improve on your website — clearly, practically and without the usual agency waffle.
- Clarity: is your message obvious?
- Trust: do visitors believe you?
- Action: is the next step clear?
No charge. No waffle. Just practical advice from someone who has been doing this since 1996.
Get the help you need.
I’ll show what I’d improve first — messaging, trust, journey and missed opportunities.
Clients & projects
Trusted by businesses, charities, the Church and many more since 1996.
I’m Andrew Elliott. I build websites that do more than look good. A polished website is not enough if people do not understand what you offer, trust what they see, find you on Google or know what to do next. Your website should make your business easier to find, understand, trust and choose.
After nearly 30 years in website design, ecommerce and digital marketing, I know better results rarely come from one big fix. They come from improving the parts that quietly lose enquiries and sales: weak pages, vague messaging, poor calls to action, wasted ad spend, confusing journeys and missed follow-ups. I look at the full picture — your website, words, emails, Google Ads, Shopping campaigns, landing pages and customer journey — then improve the weak spots one by one. Clearer pages. Stronger trust. Better routes to enquiry. A digital presence that works as one.
The choice is simple
Your website can quietly cost you leads. Or it can help win them.
A slow, unclear or dated website can lose trust before anyone gets in touch. I help you make it easier to find, quicker to understand and more likely to turn interest into enquiries, calls and customers.
Services
Websites, ecommerce and marketing support that fix the weak spots
I help improve the parts of your website and marketing that affect whether people find you, trust you, enquire or buy.
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Ecommerce
Shopping journeys that make buying easier
Ecommerce improvements that reduce confusion, strengthen product pages and help more visitors move through to purchase.
Explore ecommerce →
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Google Ads / Shopping
Traffic with stronger buying intent
Google Ads and Shopping support focused on better searches, clearer campaigns, cleaner feeds and less wasted spend.
Explore Google Ads →
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Email Marketing
Follow-up that brings people back
Email marketing that helps you stay visible, promote properly, re-engage customers and get more value from your audience.
Explore email marketing →
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WordPress Fixes
WordPress issues sorted properly
Practical help with broken layouts, awkward content, poor performance, plugin problems and pages that are not doing their job.
Ask about WordPress help →
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WooCommerce Support
WooCommerce stores made clearer and easier to use
Help with product pages, basket journeys, checkout issues, variation problems and store improvements that affect sales.
Ask about WooCommerce help →Choose a service, use the arrows, or ask me to look at what is holding your website back.
The strategic heavy lifting
Before I build your website, I work out what it needs to say.
A better website starts with clearer thinking. I look at your searches, competitors, message and trust signals — then turn that into a website with purpose, structure and direction.
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Find what people search for
I look at the words your customers actually use, so your pages are shaped around real searches and useful opportunities.
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See what rivals do well
I review competitor pages to see where they look strong, where they fall short, and where your site can be clearer.
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Shape the message
I make the offer easier to understand, so visitors quickly see what you do, who you help and why it matters.
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Write content that sells clearly
I craft the copy, explain your services properly, and put your best foot forward in words your customers understand.
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Design around trust
I design around proof, clarity, confidence and action — so the site looks professional and helps people move forward.
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Build the journey
I turn the plan into a working website that guides visitors from interest to enquiry, call, sale or next step.
G Real reviews
Real reviews. Real trust. Real clients.
Proof from businesses I’ve helped with websites, ecommerce, rescue work, content, support and long-term improvement.
★★★★★
5-star feedback
Websites · ecommerce · support
Google review
He’ll look after you.
Long-term support for BTL Industrial across multiple websites, ecommerce and ongoing digital help.
Gary Hughes, MD
BTL Industrial
Google review
We regularly get enquiries.
Website recovery, rebuild and ongoing support that helped Just Journey get found and generate enquiries.
Leo Ford, MD
Just Journey
Google review
A new website in under a week.
A fast, focused launch for OxyCarbon UK, built around a clear brief and a strong competitor-level result.
Alan Jones
OxyCarbon UK
Google review
Understood what we wanted.
A straightforward local business website for ACES Nottingham, focused on being found and being useful.
ACES Nottingham
Local business website
Google review
Ready to go the extra mile.
CUBIConcrete needed wider reach and practical support during a difficult time for the business.
Rob Burnett, MD
CUBIConcrete
Google review
Stable and reliable online shop.
Ecommerce support for B3 Cricket, from a fresh WooCommerce build through to practical long-term help.
B3 Cricket
Ecommerce support
Client feedback
Thrilled with the design.
A fresh and easy-to-manage website for All Saints Educational Trust, built around a simple CMS.
Kevin D. Mitchell
All Saints Educational Trust
This is the bit people look for before they trust you: evidence that the work is real, the support lasts, and clients are happy to recommend it.
See more portfolio work →Website design process
A practical route from unclear website to stronger online presence
I keep projects focused: understand what needs fixing, shape the message, design around trust, build carefully, launch properly and keep improving what matters.
01
Understand what needs to change
I start by looking at your business, your audience, your current website and the gaps that may be costing you trust, enquiries or sales.
02
Shape the structure and message
The site is planned around what visitors need to understand quickly: what you do, why it matters, why they should trust you and what to do next.
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Design around clarity, trust and action
The design makes the important things easy to see: your offer, proof, calls to action, service routes and reasons to choose you.
04
Build, populate and check properly
The site is built carefully, populated with real content, checked on mobile and desktop, and refined so the pages feel complete.
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Review, refine and prepare for launch
Before launch, you review the working site properly. I make final refinements and check the key journeys before real visitors arrive.
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Launch, support and keep improving
After launch, I check the live site and support early fixes or improvements. The aim is not just to go live, but to keep making it better.
Scroll sideways or use the arrows to move through the process.
Explore website design →Featured projects
Three very different projects. One practical approach.
Ecommerce, community work and specialist online stores — different audiences, same aim: make the website clearer, more useful and easier to trust.
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Age UK
Ecommerce project
Clear ecommerce structure for a trusted charity brand, built around confidence and simple customer routes.
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Gedling Council VAC
Community web design
Useful local information, easier navigation and clearer routes to community support.
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B3 Cricket
Specialist ecommerce
Specialist online store support focused on product clarity, confidence and long-term improvement.
Small improvements. One big overall gain.
Inspired by the marginal gains approach made famous by British Cycling: improve many small details and the combined result can be remarkable.
A practical system for continuous improvement
Take advantage of AME360°.
AME360° reviews the whole picture — your website, content, search visibility, user experience, sales journey and the small barriers that may be holding results back.
Rather than replacing everything, I identify what can be improved, make focused changes and keep building on what works. Each improvement may be small, but together they can create a very real difference.
Review everything
Find missed opportunities, weak points and unnecessary friction.
Improve what matters
Make practical changes based on evidence, experience and user behaviour.
Build stronger results
Turn many smaller gains into more enquiries, sales and growth.
Free wallchart guides
Make big changes through small, practical steps.
Open the AME360° wallchart that best fits your business and use it to spot the small improvements that can make a much bigger difference.
Try it for yourself — it works. Review one area at a time, make the change, measure the difference and keep building on every improvement.
Open either wallchart to view it in full and download your own copy.
In just a few months, these joined-up improvements can transform how your website performs.
Let’s look at what AME360° could improve for you.
Start here
Starting fresh or ready to improve what you’ve got?
Whether you need a new website, an ecommerce store, better digital marketing, or help improving an existing site, tell me what you are trying to achieve. I’ll take a practical look and suggest a sensible next step.
Send me the details
A few quick details are enough to start the conversation — with or without an existing website.
