Websites that look sharp, work hard and stop wasting chances.
I help small and medium-sized businesses turn muddled websites into clear, confident, useful digital platforms.
I’m Andrew Elliott — a Nottinghamshire-based website designer and ecommerce specialist with decades of practical experience across websites, online shops, SEO, content, analytics and ongoing improvement.
Most websites do not fail loudly. They quietly leak trust, leads and sales.
Unclear message
Visitors arrive, scan for a few seconds, and still cannot tell why they should care.
Poor structure
Pages grow over time, menus become messy, and important buying signals get buried.
Missed intent
The site might look fine, but it does not properly match what customers are searching for or trying to do.
I bring the design, marketing and website management pieces together.
Websites
Clear, modern websites built around message, structure, trust and enquiry.
Ecommerce
Practical online shop improvements across product pages, categories, basket, checkout and trading decisions.
Ongoing support
Long-term help with content, SEO, analytics, improvements, fixes and practical next steps.
Not theory. Real websites, real businesses, real commercial pressure.
Nobis Furniture
Long-term ecommerce support, growth, UX improvements and trading input across a major online furniture business.
Church of England
Discovery, structure, redesign and training for complex, multi-stakeholder church and diocesan websites.
BTL Industrial
Clearer website structure, practical landing page thinking and joined-up digital marketing support.
Gedling Borough Council
Community-focused digital structure, searchable content and practical user journeys for public-facing information.
A calm, practical route from messy to working.
Dive in
I look at the site, the audience, the offer, the search intent, the analytics and the obvious friction points.
Find the signals
What are people missing? What is unclear? What should be more prominent? What is slowing the decision?
Improve in layers
Better copy, better structure, better calls to action, better pages and better evidence — changes that compound.
Good website work is not just design. It is judgement.
Clarity
People understand what you do quickly.
Confidence
Your experience, reviews, case studies and proof points are easier to believe.
Action
Visitors know what to do next — enquire, buy, call, book or compare.
From a focused homepage review to full website and ecommerce support.
Website improvement
For businesses with an existing website that needs clearer structure, sharper copy and stronger conversion.
- Homepage and key page review
- UX and message improvements
- SEO-aware content structure
- Practical action plan
Website / ecommerce build
For businesses that need a stronger site, better online shop or a proper redesign with commercial thinking built in.
- Structure and page planning
- Design and build
- Product/category thinking
- Launch and ongoing support
Let’s make the site easier to trust, easier to use and harder to ignore.
If your website is nearly there but not quite working hard enough, I can help you find what is holding it back and improve it properly.
Email Andrew