Andrew M. Elliott
I sit between stakeholders and delivery teams — turning what the business needs into a clear plan, then helping designers and developers bring it to life without losing the intent. I’m hands-on with WordPress, but most valuable where a website needs long-term ownership: roadmap, releases, stability and steady improvement.
If useful, there are further live examples here
These sites provide additional context around projects and delivery history.
Commercially relevant examples of delivery and impact
Nobis Furniture (WooCommerce, 2015–present)
Multi-site B2B eCommerce. Main site grown from launch (£0) to £2m+ annual turnover through a mix of structure, UX improvements, technical/content SEO, Google Shopping alignment, email and continuous optimisation.
ACTIS-SHOPPING
Margin-led decision model linking buy-in cost, selling price and ad spend, supported by competitor research to guide what to promote, refine or stop — protecting profitability and reducing waste.
Cardell Media
Supported and stabilised 600+ WordPress sites on WP Engine: updates, fixes, release discipline, go-live/maintenance procedures, fire-fighting and service recovery to retain client confidence.
WordPress, WooCommerce, strategy, design, delivery, and optimisation
Strategy, discovery & planning
Turn goals into a clear plan and backlog that a team can ship.
- Discovery: workshops, requirements capture, prioritisation and scope
- IA & UX: sitemaps, navigation, user journeys and content modelling
- Briefs: build-ready requirements, acceptance criteria and sign-off
- SEO planning: technical foundations engineered into structure
- Content direction: on-page clarity, intent-led structure and guidance
- Delivery roadmap: phased plans, options and trade-offs
Platform ownership
Keep the site stable, manageable and improving after launch.
- WordPress ownership: build, improve, maintain and support
- Plugins & integrations: forms, search, feeds, tracking and marketing tools
- Release discipline: staging/live, backups, go-live checks, post-release QA
- Performance: Core Web Vitals awareness and practical fixes
- Accessibility: WCAG-aware structure and delivery
- Processes: documentation, training, go-live/maintenance procedures
eCommerce improvement
Practical refinement of trading journeys and catalogue structure.
- Woo setup: payments, shipping, tax/VAT and store settings
- Catalogue: categories, attributes, variations, filters, merchandising
- Journeys: listings, product pages, basket and checkout friction reduction
- Admin flow: scalable product management and consistent presentation
- Shopping readiness: feed fundamentals and landing-page alignment
- Continuous optimisation: frequent, low-risk releases
Recognised organisations and higher-level project experience
Golfzon UK
Website delivery and ongoing support within a commercial WordPress environment.
Fiorelli
Campaign-related digital delivery with structured coordination and dependable execution.
Age UK
eCommerce and website support, including practical delivery, training and ongoing improvements.
Church of England
Diocesan website delivery with multi-stakeholder coordination and CMS training.
Channel 4 Education
Campaign delivery within an agency environment, including coordination and sign-off.
Hearst Publishing
Campaign microsites and digital delivery work for brand clients (including Polo Ralph Lauren, Ideal Home Show).
BBC / Top of the Pops
Planning involvement for Facebook app work, including meetings at New Broadcasting House, London.
Public-sector delivery
Including Gedling Council: community-facing website work and AI-assisted information finding.
ACTISmedia
Owner-led WordPress and WooCommerce delivery for SMEs, charities and public-sector organisations since 2013.
Roles and delivery context
ACTISmedia — Website Manager / Delivery Lead
- Client-facing discovery: workshops, requirements, prioritisation and scope
- Delivery oversight: briefs, backlog, sign-off, QA and release planning
- Cross-team coordination: designers, developers and marketers depending on project needs
- Long-term ownership: roadmap, releases, optimisation and support
Cardell Media — Managed Service (WordPress)
- 600+ sites on WP Engine: maintenance, fixes, stability and post-update QA
- Process improvement: go-live and maintenance procedures
- Service recovery: client-facing investigations and confidence rebuilding
- Workflow: Trello-based task management across packages
i3MEDIA Web Solutions — Account & delivery
- Account handling: requirements, schedules, approvals and stakeholder communication
- Hearst Publishing: delivery for brand clients (Polo Ralph Lauren, Ideal Home Show)
- BBC: Top of the Pops Facebook app planning involvement
Melchior Technologies — Agency foundation
- Brief-to-launch delivery: early grounding in structure, usability and client communication
- Broad sector exposure: commercial, education and public-sector organisations
Selected public and charitable sector
- Church of England dioceses: Derby, Bath & Wells, Worcester
- Gedling Council: structured content and AI-assisted discovery
- Age UK: website/eCommerce support and training
Commercial grounding
- Consultative background: client handling and expectation management
- Working style: calm under pressure; practical and delivery-minded
- Education: City & Guilds teacher training; Open University BA (Hons)
