CV B — hands-on WordPress & WooCommerce

Andrew M. Elliott

WordPress Developer & Website Manager
WooCommerce • Maintenance • Troubleshooting • Performance

This version focuses on day-to-day WordPress ownership: builds, updates, plugins, integrations, bug fixing, performance and technical SEO foundations. Strong experience at scale (600+ sites) and in trading environments (WooCommerce).

600+Sites supported (WP Engine)
UpdatesRelease discipline + QA
FixesPlugins, layout, performance
GitHubPersonal repos (working)

If useful, there are further live examples here

These sites provide additional context around projects and delivery history.

Evidence highlights

Hands-on delivery and practical outcomes

Managed estate

Cardell Media (WP Engine)

Supported and stabilised 600+ WordPress sites: updates, bug fixing, plugin conflicts, performance/stability work, release discipline, and go-live/maintenance procedures.

WooCommerce delivery

Nobis Furniture

Long-term B2B WooCommerce support: catalogue structure, content improvements, buying journey clarity, and trading-focused iteration.

Reusable fixes

GitHub (working)

Maintain personal repositories for repeatable snippets, components and fixes — useful for consistency, change tracking and rollback reference.

Core capability

WordPress, WooCommerce, maintenance, fixes, and optimisation

WordPress maintenance

Keep sites stable, secure and maintainable.

  • Updates: core/plugin maintenance, compatibility checks, security patching
  • QA: staging validation, post-release checks and regression control
  • WP Engine: staging/live workflows, backups/restores, release discipline
  • Builders: Elementor and Beaver Builder maintenance
  • Forms: Gravity Forms configuration and troubleshooting
  • Documentation: go-live and maintenance procedures

Troubleshooting and fixes

Diagnose problems and ship practical solutions.

  • Plugins: conflicts, updates, configuration, integrations
  • Layouts: regressions, responsive issues, template problems
  • Errors: PHP issues, broken behaviour, odd edge cases
  • Performance: caching issues, heavy assets, Core Web Vitals awareness
  • SEO basics: URL/heading/internal linking/indexability foundations
  • Code: HTML/CSS + practical JS; targeted PHP/JS snippet edits

WooCommerce operations

Keep stores trading smoothly.

  • Setup: payments, shipping, tax/VAT, store configuration
  • Catalogue: categories, attributes, variations, filters, merchandising
  • Journeys: listings/product pages/basket/checkout friction reduction
  • Admin flow: scalable product management and consistency
  • Shopping readiness: feed fundamentals and landing-page alignment
  • Ongoing support: iterative fixes and improvements
Selected organisations and brands

Delivery experience across recognised organisations

Golfzon UK

Website delivery and ongoing support within a commercial WordPress environment.

Fiorelli

Campaign-related digital delivery with structured coordination and dependable execution.

Age UK

Website support and practical delivery, including training and ongoing improvements.

Church of England

Multi-stakeholder delivery and structured content/CMS training.

Channel 4 Education

Campaign delivery within an agency environment, including coordination and sign-off.

Hearst Publishing

Campaign microsites and digital delivery work for brand clients.

BBC / Top of the Pops

Planning involvement for Facebook app work, including meetings at New Broadcasting House, London.

Public-sector delivery

Community-facing delivery, structured content and improved information discovery.

ACTISmedia

Owner-led WordPress and WooCommerce delivery since 2013.

Relevant experience

Roles and delivery context

ACTISmedia — WordPress & WooCommerce delivery

2013–present
  • Build + improve: WordPress delivery, WooCommerce setup, ongoing optimisation
  • Troubleshoot: plugins, layouts, caching/performance, content issues
  • Platform ownership: updates, documentation, support and iteration

Cardell Media — Managed Service (WordPress)

2022–2026
  • 600+ sites: WP Engine maintenance, fixes, stability, post-update QA
  • Update cycles: compatibility checks, security patching, release discipline
  • Procedures: go-live and maintenance processes; Trello workflow

i3MEDIA — Campaign delivery

2010–2012
  • Delivery coordination: designers/devs/SEO teams; sign-off and schedules
  • Brand clients: Hearst, Channel 4 Education, Fiorelli; BBC planning involvement

Melchior — Agency foundation

1996–2006 (freelance thereafter)
  • Brief-to-launch delivery: structure, usability and client communication
  • Broad exposure: commercial, education and public-sector organisations

Working stack

Hands-on
  • Builders: Elementor, Beaver Builder
  • Forms: Gravity Forms
  • SEO: Yoast / Rank Math
  • Hosting: WP Engine workflows
  • GitHub: personal repos for snippets and repeatable fixes

Working style

Practical
  • Hands-on: fix, verify, document, prevent repeat issues
  • Release-minded: staging checks and post-release QA
  • Commerce-aware: keep stores stable and trading