A Real Online Shop Growth Story
Welcome to Andrew Elliott ecommerce design, based in Calverton, Nottinghamshire
A long-term success story: a better buying experience, stronger marketing, and steady sales growth over time.
Custom build • Google Ads • Email marketing • Ongoing optimisation
This page is for people who want to grow an online shop properly — not just “get a site up”. If you recognise yourself below, we’ll probably get good results together.
A long-term WooCommerce project where we removed barriers, improved the buying journey, and supported ongoing sales growth with Google Ads, Shopping, and email marketing.
My focus is simple: make your website clear, credible and built to convert — so the right people actually get in touch.
Based in Calverton, Nottinghamshire — supporting businesses across the surrounding towns and villages.
What this case study shows
This is a real example of what “built for growth” looks like — not just a new shop, but a shop set up properly and improved over time.
Reaching a turnover of £2 million plus.
If you’re planning a new online shop — or your current one isn’t delivering enough sales — you’ll recognise the challenges. This page shows the approach that made the difference.
- Built to sell (not just look nice)
- Improved over time (not launch-and-leave)
- Marketing and operations joined up (not “a website… then some ads”)
The problems this solves (and why most shops stall)
Most eCommerce owners don’t need more features — they need fewer barriers.
- You get traffic, but sales don’t match it
- Customers browse… then hesitate or drop off
- Basket/checkout drop-off is too high
- Ads feel expensive because conversion is weak
- Product updates are slow and admin is a grind
- The shop and marketing don’t feel joined up
The client and the context
Here’s the evidence…
Client: Nobis Furniture – five sites:
- Restaurant furniture
- Office furniture
- Education furniture
- Outdoor furniture
- Now a new combined site
A long-term partnership focused on building the right foundation, then improving performance year after year — not a one-off “new site” project.
Small platform note (optional): The platform was WordPress + WooCommerce — but the story here is outcomes, not tech.
- Long-term partnership (11 years)
- Built and improved through changing market conditions
- Focus on growth, not just a “new site”
- Build + marketing working together over time
"Who do I work with..."
What success needed to look like
The goal wasn’t “a new site”. It was a shop that could compete, convert, and be managed efficiently.
- Outshine competitors with a better buying experience
- ROI-led decisions: features must earn their keep
- Swift delivery, with the right foundations
- Smarter handling of complex products
- Ready to support ongoing growth activity
What I delivered
Build + customer experience
This wasn’t “a website project”. It was a practical build-and-growth programme: get the shop right, get it selling, then keep improving what moves revenue — while making the day-to-day running smoother behind the scenes.
- A custom eCommerce build designed to help customers find products, trust what they’re buying, and checkout with less friction.
- A sales-ready launch (not an empty shop) with product setup handled properly from day one.
- Google Shopping + Google Ads support aligned to what the shop could actually convert — then refined over time for better efficiency.
- Email marketing to bring customers back and support repeat buying.
- Smarter operations so product and order management didn’t become a bottleneck as the business grew.
Results
This wasn’t a “nice redesign” project. It was a long-term performance story, with measurable outcomes that reflect consistent improvement over time.
- 2310% sales growth (2016–2024)
- 11-year partnership supporting ongoing improvement
- Growth activity supported by Google Shopping/Ads and email marketing
- Client testimonial attributing significant growth to the work delivered
Why it worked
The main reason this worked is that it wasn’t treated as “a website” on one side and “marketing” on the other. It was approached as one joined-up system, designed to sell and then improved consistently.
- Built around customer behaviour (so it converts)
- Grounded in real operational needs (so it’s manageable)
- Supported by solid technical foundations (so it stays stable)
- Improved iteratively (so performance doesn’t drift)
What you can expect (feature highlights)ults
f you’re an owner or manager, the things that matter are practical: can customers find products easily, feel confident buying, and can you run the shop without it taking over your life.
- 2310% sales growA buying journey that feels simple and confidentth (2016–2024)
- Faster product discovery (navigation/search/signposting)
- Product pages that reduce hesitation (clarity + reassurance)
- Marketing-ready foundations (so Ads/Shopping aren’t wasted)
- Admin workflows that save time: product management, order handling, customer updates
Is this you?
Will we be the perfect fit?
This is for you if:
You’re launching a shop and want it built to sell properly
Your current shop works, but sales are underwhelming
You want joined-up growth (site + acquisition + retention)
Admin is messy and slowing everything down
You want steady improvement, not a one-off build
This isn’t for you if:
You want the cheapest theme install
You want launch-and-leave with no optimisation plan
You’re not willing to change what’s hurting conversion
Request a Quick Shop Audit
Paid eCommerce Audit Offer
Whether you’re starting from scratch or fixing a shop that’s underperforming, the next step is the same: get clear on what’s blocking growth, then fix it in the right order.
If you’re serious about improving sales, you don’t need guesses or generic advice — you need a proper diagnosis.
A full site examination is a paid, deep review of your shop and the systems that drive sales (site + product setup + tracking + Google Ads performance). It takes real time to do properly, which is why it’s £500 — and why it produces far better outcomes than a free or surface-level audit.
You’ll receive a written report that pinpoints the biggest barriers to sales and gives you a prioritised plan:
- The top conversion blockers (what’s stopping visitors buying)
- Quick wins vs structural fixes (what to do first, and why)
- A prioritised action plan (high impact → lower impact)
- Marketing efficiency notes (where Ads spend is being wasted / under-supported)
- Clear recommendations you can implement with me or your existing team
Ready to improve sales (and make the shop easier to run)?
The easiest next step.
Whether you’re starting from scratch or fixing a shop that’s underperforming, the next step is the same: get clear on what’s blocking growth, then fix it in the right order.
Tell me what you sell, what’s frustrating you right now, and what “better” looks like. I’ll suggest the smartest next step.
Send your website link and a couple of lines on what isn’t working — conversion, Ads efficiency, admin pain, or all three — and I’ll come back with a clear next step.
On the call we’ll:
No hard sell. If I’m not the right fit, I’ll tell you.
