Google Ads
Understand where spend is going.
Google Ads • Shopping • Email Marketing
Tired of Wasting Money on Google Ads?
Google Ads, Shopping and email marketing support for businesses that want clearer campaigns, less wasted spend and better follow-up after the click. If you are not sure what is happening inside your campaigns, which clicks are worth paying for, or why enquiries and sales are not improving, I can help you find the weak spots and improve them.
Google Ads review
Google Shopping
Wasted spend
Landing pages
Email follow-up
Know what is working. Stop what is wasting. Improve what matters.
Spend
Less waste
Clicks
Better intent
Email
Stronger follow-up
What I help with
Not sure what your campaigns are really doing?
Digital marketing should not feel like money disappearing into a black box. I help you look at the full route: search terms, Shopping feeds, campaign structure, landing pages, tracking, enquiry forms, abandoned baskets and customer emails — then improve the weak points one by one.
Shopping
Improve product visibility and buyer journeys.
Email
Follow up enquiries, baskets and customers.
The real problem
Clicks are easy to buy. Useful clicks are harder.
A campaign can look active while still wasting money. The issue is often hidden in broad searches, poor exclusions, weak Shopping data, unclear landing pages, missing tracking or no useful follow-up after someone leaves the site.
Campaign clarity
If you do not know what is working, you cannot improve it.
I help make campaigns easier to understand, easier to control and easier to improve. That means reviewing spend, search terms, Shopping visibility, tracking, landing pages and the follow-up journey after the click.
1
Find the waste
Review search terms, irrelevant clicks, budget spread, targeting, devices, locations and weak areas.
2
Tighten the campaigns
Improve campaign structure, exclusions, priorities, Shopping groups and the way budget is controlled.
3
Improve the pages
Check whether paid traffic lands on pages that answer the question and make action feel safe.
4
Connect follow-up
Use email to support enquiries, abandoned baskets, customers, repeat orders and reactivation.
Google Ads & Shopping
Tighten the campaign before you increase the budget.
More budget is not always the answer. Sometimes the better move is to stop paying for the wrong clicks, separate campaigns more clearly, improve Shopping visibility and make sure the landing page matches the intent behind the search.
Email marketing & automation
What happens after someone clicks?
Email automation is not just newsletters. It is the connection between your website, forms, ecommerce store, customers and follow-up. When someone enquires, buys, abandons a basket or has not ordered for a while, your website should know what happens next.
Marginal gains
Small improvements can add up across the whole journey.
This is where marginal gains matter. One negative keyword will not transform a business. One better email will not fix everything. But small improvements across search, Shopping, page clarity, forms, baskets, emails and reporting can make the whole system stronger.
Less wasted ad spend
Search terms, negatives, targeting, budgets and campaign structure reviewed so money is less likely to drift into weak traffic.
Request an Ads review →
Better ecommerce journeys
Shopping visibility, product pages, basket journeys and post-purchase touchpoints checked as one connected route.
Improve Shopping performance →
Stronger follow-up
Enquiries, abandoned baskets, customers and previous buyers receive useful emails that help keep the journey moving.
Improve email follow-up →Marketing review
Not sure where your Google spend is going?
I can take a practical look at your Google Ads, Shopping, landing pages and email journey to find where money, enquiries or sales may be leaking.
Find the waste
Which searches, products, pages or campaigns are consuming budget without enough return?
Improve the route
Do the ad, page, form, basket and follow-up all support the same customer decision?
Prioritise the gains
Which small improvements should happen first because they are most likely to matter?
Start with a marketing review.
It is the quickest way to identify the weak spots — search terms, Shopping feed, landing pages, tracking, email automation, basket recovery or customer follow-up.
Your marketing budget should be protected, not guessed with.
I do not treat digital marketing as a machine you simply switch on. I look at the campaign, the website, the customer journey and the follow-up. The aim is to reduce obvious waste, improve what is already working, and make the next decision clearer through steady marginal gains.
Typical monthly support
£500–£900
Most Google Ads, Shopping and email improvement work sits in this range over a minimum six-month engagement, depending on the level of review, setup and ongoing improvement required.
- Google Ads and Shopping review
- Search term and waste reduction checks
- Landing page and conversion support
- Email automation and follow-up journeys
- Simple reporting and practical recommendations
Start here
Want to know what your campaigns are really doing?
Tell me what you are running now, what feels expensive, and what is not converting. I’ll take a practical look and suggest the most sensible next step.
Send me the details
A few quick details are enough to start the conversation — whether you need help with Google Ads, Shopping, email automation or the full customer journey.
