Selected work

Websites, ecommerce and digital marketing for real businesses.

Helping small to medium sized businesses, charities, the Church, and organisations reach their audiences.

These examples show the kind of work I do: clearer structure, better content, stronger ecommerce journeys, improved visibility and long-term support that helps a website keep working harder.

Built around the business Different clients need different answers: ecommerce, enquiries, local visibility, clearer content or long-term support.

Designed to win trust The aim is clarity, credibility and a smoother route to enquiry, sale or action.

Improved over time Many projects involved ongoing support, refinement, ecommerce improvements, marketing and practical fixes.

eCommerce Growth

Nobis Furniture

A long-term ecommerce project focused on product clarity, buying journeys, Google Shopping, email marketing and ongoing commercial improvement.

Good for the client

Stronger ecommerce platform built to support growth
Clearer product journeys and improved user experience
Better day-to-day usability as the site evolved

What I did

Delivered WooCommerce development and long-term support
Improved product pages, categories and site structure
Supported conversion, Google Shopping and wider UX work

eCommerce Retail

Golf Direct

A long-running online retail project involving catalogue management, supplier imports, ecommerce support and ongoing website improvement.

Good for the client

Reliable long-term ecommerce support for the business
Smoother handling of products from multiple suppliers
Stronger platform as the business continued to evolve

What I did

Supported website design and ecommerce improvements
Managed multi-supplier product import workflows
Provided email marketing and ongoing digital support

New Venture Website

OxyCarbon UK

A new UK initiative presented with a clearer, more credible website designed to explain the offer and support enquiries.

Good for the client

More credible online presence for a new initiative
Clearer explanation of the offer and proposition
Stronger platform for enquiries and future promotion

What I did

Designed the full website from scratch
Structured the messaging around the carbon offer
Created a clearer route through the service story

Trust / Charity Website

All Saints Educational Trust

A fresh, affordable charity website built to explain the trust clearly and make it easier to manage content internally.

Good for the client

Fresh and appealing website at a charity-friendly budget
Clearer information for applicants and organisations
Simple CMS that makes updates easier in-house

What I did

Designed the website around the trust’s real needs
Structured content for awards, eligibility and trust information
Delivered a straightforward CMS the client could use

Industrial Website

BTL Industrial

An industrial website project bringing different strands of the business together into a clearer, stronger platform.

Good for the client

Multiple sites merged into one more coherent platform
Stronger content to explain the wider business more clearly
Better foundation for new enquiry-focused marketing

What I did

Designed the merged website and shaped the overall structure
Researched and wrote the key content areas
Supported the wider digital direction over the long term

Multi-site Support

CUBIConcrete

A long-term relationship spanning multiple sites, beginning with urgent support during the pandemic and growing into broader online visibility work.

Good for the client

Helped the business reach a wider online audience
Provided support during a difficult pandemic period
Built momentum across several connected websites

What I did

Helped launch a PPE-focused site during Covid-19
Worked across several websites for the client group
Supported wider digital reach and ongoing web improvements

WooCommerce to Shopify

B3 Cricket

A fresh online cricket retail journey that began with WooCommerce and later moved to Shopify in a way that suited the business better.

Good for the client

Started with a proper ecommerce platform from scratch
Moved to Shopify in a fair and well-managed transition
Ended up with a stable, reliable online shop

What I did

Built the original WooCommerce ecommerce site
Helped the client transition to Shopify smoothly
Supported the business in making the most of the move

Local Service Business

ACES of Nottingham

A deliberately simple website for an established Nottingham business, built to be found easily and support phone-led enquiries.

Good for the client

Stronger local presence without overcomplicating the site
Simple structure that supports phone and mobile enquiries
Dependable website that keeps doing its job in the background

What I did

Designed a practical, service-led website for the business
Made key repair and service pages clear and easy to find
Supported the client over the long term as the site ticked along

Current projects

Live work that shows the same practical approach.

Some projects are still evolving. These are useful because they show the wider work: structure, content, ecommerce, tracking, community publishing, automation and long-term improvement.

Gedling Community Action Network website screenshot

Community site

Gedling Council

Public-facing platform to help people find support, groups and events, with tools that make publishing simple and sustainable.

Resources system
Group directory
Events calendar
Community publishing
AI helper

Long-term partner

BTL Industrial Solutions

Build for a long-standing client — consolidating sites, improving structure and content, and supporting marketing and automation.

Site consolidation
Content research + build
Multi-branch structure
Marketing support
Email journeys

WooCommerce + lead growth

Shardlink

Hospitality ecommerce with a full marketing setup — built to sell, track properly, and scale product content over time.

Custom ecommerce build
Product optimisation
Tracking + reporting
Google Shopping
Email flows

More projects over the years

A wider trail of websites, ecommerce and support.

Not every project needs a full case study. This smaller gallery keeps the breadth without letting the page become a cluttered archive.

Cubic Concrete

Website design · Bedfordshire

Cherry Amore

Ecommerce · Calverton

Kaizen Group

Website design · Kent

Eddie Sharpe

Book release · Calverton

Paul Willey

Website design · Nottingham

Skills Coaches

Website design · Ilkeston

House of Carillon

Ecommerce · Northampton

FPC

Website design · Calverton

ACES

Website design · Arnold

BTL Industrial

Website design · Buckinghamshire

PPE

Ecommerce · Kent

Golf Direct

Ecommerce · Liverpool

BTL

Ecommerce · Bucks

Pet Control

Website design · Calverton

Vetigraph

Website design · Brighton

Golfzon UK

Website design · London

EPOS supplier

Website design · Liverpool

Procom

Website design · Liverpool

Fire Risk Assessments

Website design · Calverton

Nobis Education Furniture

Ecommerce · Peterborough

Wishkeepers

Website design · Edwinstowe

All Saints Educational Trust

Website design · London

Nottingham Joinery

Website design · Calverton

B3 Cricket

Ecommerce · Hucknall

OxyCarbon

Website design · Cambridgeshire

Just Journey

Website design · West Bridgford

Edwinstowe House

Website design · Epperstone

Start here

Seen enough to want your website to work harder?

Whether you need a new website, ecommerce improvements, clearer content, better enquiries or practical digital marketing support, send me a few details and I’ll suggest a sensible next step.

Starting from scratch? A clearer website with better structure, messaging and direction.

Already have a website? I can look at what is unclear, underpowered or costing enquiries.

Send me the details

A few quick details are enough to start the conversation — with or without an existing website.

No hard sell. Just a practical first look and a sensible next step.