ACES Nottingham Case Study

A simple website that helps the business get found

This client has been with me for more than 8 years. The site is intentionally simple, but it works very well for ACES of Nottingham because it supports exactly what the business needs: a strong local online presence and straightforward phone and mobile enquiries from the right customers.

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8+ yearsLong-term client support for a local Nottingham business.
Since 1982An established business that mainly needed to be found easily and trusted quickly.
Phone-ledBuilt to support direct enquiries rather than unnecessary complexity.
ACES kitchen appliance repair website screenshot
ACES cooker repair page screenshot
ACES washing machine repair page screenshot
Using your supplied ACES screenshots while keeping the cleaner portfolio layout from the earlier pages.
Google Reviews
5-Star Review
★★★★★

A good fit for a business that did not need all bells and whistles

“Andrew came to us through a recommendation, and he provided a good site which has been ticking along nicely in the background. We’re an established business and didn’t need all bells and whistles and a marketing campaign, but we did want to be easily found. Andrew understood what we wanted and delivered. Thank you Andrew.”

Google Review
ACES Nottingham Client
The brief

An established business that did not need bells and whistles

ACES had websites before, but they did not quite work well enough. The aim here was not to overcomplicate things. It was to create a site that felt trustworthy, clear and easy to use — something that would quietly support the business rather than distract from it.

For ACES, success meant being easy to find online, making the right repair and sales services obvious, and helping people get in touch by phone quickly when they needed help.

Simple and practical design
Clear local visibility
Focused service content
Easy route to phone and mobile enquiries
ACES landlord and estate agent page screenshot
A clear service-led page for landlords and estate agents, reflecting the practical no-fuss nature of the business.
What worked

Simple pages, clear services, easy enquiries

The website works because it suits the business properly. Customers do not need a complex experience here. They need reassurance, clarity and a quick route to contact.

Key priorities

  • Help local customers find ACES more easily
  • Present repair and sales services clearly
  • Support direct phone and mobile contact
  • Reflect the business’s established reputation
  • Keep the site dependable and easy to live with

Why it works well

Not every business needs a large campaign-led website. In this case, the value came from understanding what mattered most and delivering it well: visibility, trust, service clarity and easy contact.

ACES washing machine page screenshot
A strong example of service-specific content helping the right visitors quickly understand that ACES can help.
The result

A website that has been quietly doing its job for years

Sometimes the best result is not dramatic. It is simply a website that keeps supporting the business properly over time.

Simple, clear, effective This site works well because it gives ACES a dependable online presence, supports local trust, and helps turn searches into the kind of direct enquiries that matter most.

For an established local company, that quiet reliability is often exactly what good web design should deliver.

Local presence Phone-first enquiries Simple structure Service-led content Long-term reliability

How I can help

I help businesses improve websites so they are clearer, easier to use and more effective commercially — whether that means a full redesign, a simpler structure, stronger service pages, or just a site that suits the business properly.

See how I can help

Need help with your website?

If your current website is not really doing its job, I’d be happy to take a look and suggest a better way forward.

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