Merging three sites into one stronger industrial platform
Supporting BTL Industrial for more than a decade, including three distinct websites, an eCommerce venture, and now a newly merged website designed to bring the wider business together into one clearer, stronger platform.
Long-term support built on reliability and trust
“Andrew has been supporting our websites for over 10 years now, creating 3 distinct websites, including an eCommerce venture. Our new site is a merger of all our sites into one, Andrew designed and researched all the key content. We are starting a new marketing venture with Andrew to help bring in new enquiries to the business. Andrew has been reliable and very helpful, and was always happy to come and visit us in High Wycombe and our new premises. If you need a new website, don’t hesitate to ask Andrew, he’ll look after you.”
Bring multiple strands of the business together into one site
BTL already had a long digital history, but the next step needed to be cleaner and more joined up. Rather than maintaining separate websites and fragmented messaging, the goal was to create one stronger main platform that presented the wider business more clearly.
That meant merging multiple websites, rethinking the structure, researching the key content, and presenting products, services and supporting information in a way that felt more organised and commercially useful.
One clearer website for a long-established industrial business
The new BTL site was designed to bring together the wider offer into one more coherent platform, replacing the complexity of separate sites with a more joined-up structure.
This made it easier to explain the business, highlight its services, support enquiries and create a stronger foundation for future marketing.
A broader industrial offer, explained more clearly
The site needed to show that BTL was not just a product supplier. It also needed to communicate the wider service offer, the engineering support angle, the sustainability message and the practical, responsive nature of the business.
Industrial Components & Consumables
Present the product side of the business more clearly, with a stronger sense of range, reliability and practical support.
Inventory & Procurement Support
Highlight the more service-led side of the business, including inventory management, procurement support and practical operational help.
Storeroom / MRO & Service Solutions
Make it easier for visitors to understand how BTL helps customers beyond product supply, with structured service content and clearer journeys.
Future Growth & Enquiries
Create a stronger foundation for the next stage of marketing activity, helping the website support new enquiries more effectively.
Website support that has evolved with the business
One of the strongest parts of this project is the long-term relationship behind it.
That continuity matters because it means the digital work is grounded in a real understanding of the business, not just a one-off design exercise.
A stronger platform for the next stage of enquiries
The new site does more than tidy up the existing digital presence. It creates a much better base for future marketing activity.
That includes clearer messaging, more coherent sections, a stronger impression of the wider business, and better support for enquiry-led journeys across the site.
This is exactly where long-term client support matters: understanding what the business is becoming, not just what the website used to be.
How I can help
I help businesses improve websites so they are clearer, easier to use and more effective commercially. That can mean better structure, stronger service pages, improved enquiry journeys, clearer calls to action, or ongoing support to help a website keep moving in the right direction.
See how I can helpNeed help with your website or marketing project?
If you want a website that looks better, works harder and is easier to manage, I’d be happy to have a look.
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