Helping a multi-site client reach a wider audience
Supporting this client since the Covid-19 period, starting with a fast-moving PPE website response during the pandemic and then continuing across multiple websites, including CUBIConcrete, to help the business reach a wider audience.
Support that went beyond the brief
“Andrew helped us reach a wider audience, and helped us during a truly difficult time during the pandemic, already ready to go the extra mile.”
Support a specialist business during a difficult period, then build for growth
The relationship began in a challenging context during Covid-19, when the business needed fast support around a PPE-focused website response. From there, the work developed into a broader long-term relationship across several websites.
For CUBIConcrete, the challenge was to create a stronger online presence for specialist services like concrete polishing, cleaning and repairs, while helping the client present its work more clearly and attract a wider audience.
Website support across multiple sites, with a practical focus on visibility and service clarity
The work with this client has not been limited to one site. It has included multiple websites over time, helping shape clearer service pages, stronger positioning and a broader digital presence that supports the business more effectively.
Key areas of support
- Fast support during Covid-19 around a PPE-related website need
- Ongoing work across four websites for the same client
- Clearer service-led structure for specialist concrete services
- Improved visibility and audience reach
- Practical design support for a business with multiple strands
- Longer-term relationship rather than one-off delivery
Why it mattered
For specialist service businesses, a website needs to explain what they do quickly, clearly and credibly. The value here was not only in producing attractive pages, but in helping the client respond during a difficult period and then continue building a wider digital presence over time.
Giving individual services their own space to sell properly
Pages for services like concrete repairs, cleaning and polishing make it easier for visitors to understand the business offer and give the site a stronger chance of reaching relevant audiences.
That kind of structure matters because specialist businesses often lose opportunities when everything is hidden inside one general page. Breaking services out more clearly helps the website work harder.
From urgent support to broader digital growth
One of the strongest aspects of this project is how it grew out of a real-world problem.
That kind of continuity matters because it means the digital work can evolve alongside the business, rather than being treated as a one-off exercise.
How I can help
I help businesses improve websites so they are clearer, easier to use and more effective commercially. That can mean better structure, stronger service pages, improved messaging, clearer calls to action, or ongoing support to help a website keep moving in the right direction.
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If you want a website that looks better, works harder and is easier to manage, I’d be happy to have a look.
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