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Website Design
Websites that explain, build trust and convert
Clearer business websites that help people understand what you do, why it matters and what to do next.
Explore web design →I build websites that actually work for a living. Web Design & Ecommerce Specialist in Nottinghamshire
Based in Calverton. Building proper websites since 1996.
Most business owners are too busy to worry about SEO, Core Web Vitals, content structure or why their website is not bringing in enough enquiries. I’ve been taking that work off their plates since 1996. Based in Calverton, Nottinghamshire, I plan the strategy, research your rivals, structure the pages and write the words — so your website is clearer, easier to find and more likely to be trusted. No outsourcing. No faff. Just a proper job.
Free 5-minute website review
Not sure why your website is not bringing in enough enquiries?
Send me your website and I’ll record a short free video showing the first 3 things I would improve — clearly, practically and without the usual agency waffle.
- Clarity: is your message obvious?
- Trust: do visitors believe you?
- Action: is the next step clear?
No charge. No waffle. Just practical advice from someone who has been doing this since 1996.
Since 1996. Website design, ecommerce, WordPress and WooCommerce support for local businesses, charities, ecommerce brands and national organisations.
A short video. Your actual website.
I’ll show what I’d improve first — your message, trust signals, page structure, calls to action and missed opportunities.
Trusted by businesses, charities, the Church and specialist organisations since 1996.
A broad mix of ecommerce, publishing, education, charities, churches, industrial firms and local businesses — all needing websites and digital work that could be trusted over time.
1996
Working across websites, ecommerce, content and digital marketing since the early commercial web.
SME
Practical support for business owners who need clear thinking, not agency theatre.
B2B
Experience with industrial, professional, charity, church, publishing and specialist retail projects.
Long-term
Websites that are built, improved, supported and made commercially useful over time.
Selected examples only. The common thread is practical commercial work: clearer structure, better content, stronger ecommerce journeys, search visibility, support and long-term improvement.
The work is not just how it looks. It is what it solves.
A few examples of website, ecommerce and digital marketing work where the important bit was the thinking: clearer structure, stronger content, better customer journeys, sharper search intent and practical improvements that made the site easier to use and easier to trust.
GolfDirect
golf
Driving Golf Direct’s ecommerce growth.
Ecommerce is rarely one big fix. It is product clarity, category structure, search visibility, trust, journey detail and steady improvement over time.
BTL Industrial
btl
Powering BTL Industrial’s digital presence.
Practical B2B website work needs clarity, confidence and speed. The job is to help the right person understand the offer and take action quickly.
My services
The practical work behind a better website.
Nobis Furniture
nobis
Furnishing stylish hospitality spaces.
Product presentation, search visibility and ecommerce confidence working together.
journey
Clearer travel marketing for considered decisions.
Helping visitors understand the offer, feel reassured and make the next enquiry.
OxyCarbon UK
oxy
Building a cleaner, clearer digital presence.
Some projects need more than attractive pages. They need a clearer explanation of the idea, the audience, the value and the reason someone should believe it.
More proof
See more of my work.
A fuller look at websites, ecommerce projects, content work and practical digital marketing support.
I build websites that do more than look good.
A polished website is not enough if people do not understand what you offer, trust what they see, find you on Google or know what to do next.
I’m Andrew Elliott. After nearly 30 years in website design, ecommerce and digital marketing, I know better results rarely come from one big fix.
They come from improving the parts that quietly lose enquiries and sales: weak pages, vague messaging, poor calls to action, wasted ad spend, confusing journeys and missed follow-ups.
I look at the full picture — your website, words, emails, Google Ads, Shopping campaigns, landing pages and customer journey — then improve the weak spots one by one.
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01
Find you
Search structure, content and page intent that match what real customers are looking for.
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02
Understand you
Clearer words, better hierarchy and pages that explain the offer quickly.
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03
Trust you
Proof, confidence signals and content that makes the business feel credible.
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04
Choose you
Better routes to enquiry, stronger calls to action and fewer points of hesitation.
Clearer pages. Stronger trust. Better routes to enquiry. A digital presence that works as one — not a collection of disconnected pages, ads, emails and guesses.
The choice is simple
Your website can quietly cost you leads. Or it can help win them.
A slow, unclear or dated website can lose trust before anyone gets in touch. I help you make it easier to find, quicker to understand and more likely to turn interest into enquiries, calls and customers.
Services
Websites, ecommerce and marketing support that fix the weak spots
I help improve the parts of your website and marketing that affect whether people find you, trust you, enquire or buy.
02
Ecommerce
Shopping journeys that make buying easier
Ecommerce improvements that reduce confusion, strengthen product pages and help more visitors move through to purchase.
Explore ecommerce →
03
Google Ads / Shopping
Traffic with stronger buying intent
Google Ads and Shopping support focused on better searches, clearer campaigns, cleaner feeds and less wasted spend.
Explore Google Ads →
04
Email Marketing
Follow-up that brings people back
Email marketing that helps you stay visible, promote properly, re-engage customers and get more value from your audience.
Explore email marketing →
05
WordPress Fixes
WordPress issues sorted properly
Practical help with broken layouts, awkward content, poor performance, plugin problems and pages that are not doing their job.
Ask about WordPress help →
06
WooCommerce Support
WooCommerce stores made clearer and easier to use
Help with product pages, basket journeys, checkout issues, variation problems and store improvements that affect sales.
Ask about WooCommerce help →Choose a service, use the arrows, or ask me to look at what is holding your website back.
The strategic heavy lifting
Before I build your website, I work out what it needs to say.
A better website starts with clearer thinking. I look at your searches, competitors, message and trust signals — then turn that into a website with purpose, structure and direction.
01
Find what people search for
I look at the words your customers actually use, so your pages are shaped around real searches and useful opportunities.
02
See what rivals do well
I review competitor pages to see where they look strong, where they fall short, and where your site can be clearer.
03
Shape the message
I make the offer easier to understand, so visitors quickly see what you do, who you help and why it matters.
04
Write content that sells clearly
I craft the copy, explain your services properly, and put your best foot forward in words your customers understand.
05
Design around trust
I design around proof, clarity, confidence and action — so the site looks professional and helps people move forward.
06
Build the journey
I turn the plan into a working website that guides visitors from interest to enquiry, call, sale or next step.
G Real reviews
Real reviews. Real trust. Real clients.
Proof from businesses I’ve helped with websites, ecommerce, rescue work, content, support and long-term improvement.
★★★★★
5-star feedback
Websites · ecommerce · support
Google review
He’ll look after you.
Long-term support for BTL Industrial across multiple websites, ecommerce and ongoing digital help.
Gary Hughes, MD
BTL Industrial
Google review
We regularly get enquiries.
Website recovery, rebuild and ongoing support that helped Just Journey get found and generate enquiries.
Leo Ford, MD
Just Journey
Google review
A new website in under a week.
A fast, focused launch for OxyCarbon UK, built around a clear brief and a strong competitor-level result.
Alan Jones
OxyCarbon UK
Google review
Understood what we wanted.
A straightforward local business website for ACES Nottingham, focused on being found and being useful.
ACES Nottingham
Local business website
Google review
Ready to go the extra mile.
CUBIConcrete needed wider reach and practical support during a difficult time for the business.
Rob Burnett, MD
CUBIConcrete
Google review
Stable and reliable online shop.
Ecommerce support for B3 Cricket, from a fresh WooCommerce build through to practical long-term help.
B3 Cricket
Ecommerce support
Client feedback
Thrilled with the design.
A fresh and easy-to-manage website for All Saints Educational Trust, built around a simple CMS.
Kevin D. Mitchell
All Saints Educational Trust
This is the bit people look for before they trust you: evidence that the work is real, the support lasts, and clients are happy to recommend it.
See more portfolio work →Website design process
A practical route from unclear website to stronger online presence
I keep projects focused: understand what needs fixing, shape the message, design around trust, build carefully, launch properly and keep improving what matters.
01
Understand what needs to change
I start by looking at your business, your audience, your current website and the gaps that may be costing you trust, enquiries or sales.
02
Shape the structure and message
The site is planned around what visitors need to understand quickly: what you do, why it matters, why they should trust you and what to do next.
03
Design around clarity, trust and action
The design makes the important things easy to see: your offer, proof, calls to action, service routes and reasons to choose you.
04
Build, populate and check properly
The site is built carefully, populated with real content, checked on mobile and desktop, and refined so the pages feel complete.
05
Review, refine and prepare for launch
Before launch, you review the working site properly. I make final refinements and check the key journeys before real visitors arrive.
06
Launch, support and keep improving
After launch, I check the live site and support early fixes or improvements. The aim is not just to go live, but to keep making it better.
Scroll sideways or use the arrows to move through the process.
Explore website design →Featured projects
Three very different projects. One practical approach.
Ecommerce, community work and specialist online stores — different audiences, same aim: make the website clearer, more useful and easier to trust.
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Age UK
Ecommerce project
Clear ecommerce structure for a trusted charity brand, built around confidence and simple customer routes.
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Gedling Council VAC
Community web design
Useful local information, easier navigation and clearer routes to community support.
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B3 Cricket
Specialist ecommerce
Specialist online store support focused on product clarity, confidence and long-term improvement.
Marginal Gains
Small improvements.
Bigger results.
Marginal gains became famous through British Cycling before the 2012 Olympics: improve lots of small details, and the combined result can be dramatic.
I use the same idea for websites, ecommerce and digital marketing. Instead of guessing at one big fix, I look for the weak points that quietly lose trust, enquiries or sales — then improve them properly.
01
Find the friction
Unclear messaging, weak pages, poor calls to action, awkward ecommerce journeys, wasted ads or missed follow-up.
02
Make practical improvements
Better wording, clearer layouts, stronger trust signals, smoother routes, cleaner campaigns and sharper customer journeys.
03
Let the gains compound
More clarity. More confidence. Fewer leaks. Better enquiries, better sales and a website that keeps improving.
This is the point: meaningful improvement rarely comes from one magic change. It comes from lots of smart fixes working together.
Start here
Starting fresh or ready to improve what you’ve got?
Whether you need a new website, an ecommerce store, better digital marketing, or help improving an existing site, tell me what you are trying to achieve. I’ll take a practical look and suggest a sensible next step.
Send me the details
A few quick details are enough to start the conversation — with or without an existing website.
